average of price about 3,000~4,000 won. This price is possible because they reduced the cost of the product and cut down distribution channel.
By keep advertising the concept of naturalism, they tried to increase their brand image and power and it worked successfully. They used huge money on hiring celebrity to advertise their product and tried to convince that even though it is cheap, the quali
Q1. Discuss the pros / cons of whether Citibank should launch the card product in Asia.
According to our research, here are the opportunities and threats we have identified.
Opportunities Threats
• Can acquire customers through new innovative channels. No need for bricks-and-mortar branches
• Overcome limitations imposed on the number of branches allowed
• Capitalize on
want to inspect equipments by themselves, while not giving up the cheap price.
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s a
average, or even a whole day, to complete a round of golf, which was too long for them. Golfers who have families are expected to spend time in the weekend with their children, rather than to play golf. Moreover, because golf is quite more expensive than other recreational activities, people play golf less considering their economic conditions. Real wage is not increasing and pension is going awa
channels of distribution.
- The number of Company operated TIFFANY&CO. stores and boutiques increased 8%. The Company added 16 retail locations ; five in the U.S, four in Japan, three in China and one each in Mexico, Korea, Austria and Canada. Three existing locations were closed; two in Japan and one in Korea.
- The Company introduced a wide range of new products, highlighted by the launch of